So, your practice has joined the Insta-world—paws up for that! Instagram is a fantastic platform for connecting with local pet owners, sharing your practice’s personality, and building loyalty. To help you make the most of it, here are 7 simple hacks to take your Instagram game to the next level.
1. Timing Matters
Not all social media experts agree on the “perfect” time to post, but here’s a pro tip: let your followers tell you when they’re online.
You can find out when your audience is most active by heading to Insights > Audience and scrolling down to see the days and times your followers are online. Spoiler: weekdays tend to see higher engagement, but your followers’ habits are what really count.
2. Hashtags: Quality Over Quantity
Just because Instagram lets you use 30 hashtags doesn’t mean you should. In fact, focusing on local, relevant hashtags is far more effective for veterinary practices.
Your goal isn’t to attract followers from across the globe—it’s to connect with local pet owners. 🎯 Stick to hashtags featuring your city, county, or nearby neighborhoods. For example, try hashtags like #AustinPets, #SeattleDogLovers, or #MiamiVet.
3. Short-Form Video is the Cat’s Meow 🐱
Reels are king on Instagram right now, but don’t worry—they don’t need to be Hollywood-level productions.
Keep it simple: instead of snapping a photo of a patient, switch to video mode and capture a happy pup wagging their tail, or a kitten getting chin scratches. Add some trending music, and voilà—your Reel is ready to roll. Bonus: the algorithm will show it to more people than a static image.
4. Create Ultra-Shareable Posts
Educational content is a big win in the veterinary world. Pet owners love saving and sharing posts with helpful tips for their furry friends.
Think about posts like “5 Signs Your Dog Might Have Allergies” or “How Often Should You Brush Your Cat’s Teeth?” These posts don’t just get seen—they get shared, extending your reach and boosting engagement. 🌟
5. Repurpose Content
Recycling isn’t just for soda cans—it works wonders for Instagram, too. Turn a popular newsfeed post into a Story. Combine patient photos into a cute collage. Or repost a well-loved post later as a “Throwback Thursday” (#TBT). Repurposing content saves time while keeping your feed fresh and engaging.
6. Tag Local Businesses
When you tag another business in your post, it shows up on their profile, giving you extra exposure to their followers.
Stick to tagging local, pet-friendly businesses like groomers, shelters, or pet stores. Did your team order lunch from a local café? Tag them, too! 🥪 Just make sure your tags are relevant and don’t go overboard—no one likes spam.
7. Spend Time Engaging with Others
This might be the most effective hack of all! Growing your Instagram isn’t just about posting—it’s about engaging.
Follow local businesses and community hashtags like #DogMomsOfDenver or #CatsOfChicago. Then spend a few minutes each day liking and commenting on posts from pet owners in your area. A little interaction goes a long way in building your local presence and showing your practice’s friendly, caring vibe.
Form New Habits, See Big Results
Most of these hacks aren’t about spending more time—they’re about using your time more effectively. Try implementing one new habit each week or month, and watch your engagement grow! 📈
Have questions or want a helping paw with your marketing? Drop us a message—we’re always here to help you shine on social! ✨